Open houses should be a vital part of your Realtor’s marketing plan, especially if you are selling a resort home in Hawaii. I’ve held dozens of open houses along the Kohala Coast and have distilled it down to three top reasons why you should hold an open house when selling your Hawaii resort home (as opposed to year round residential properties.)
1. Big Island visitors surged in 2016
Visitor arrivals to Hawaii surged to record highs last year according to new year-end stats just released by the Hawaii Tourism Authority. On the Big Island alone, 1.55 million people visited our island, spending $2.1 billion, up 11 percent over 2015.
Why is this important? Because real estate is among the items people purchase when visiting the Big Island. If you’re selling a Kohala Coast resort property, you really need to have a Realtor who is committed to holding open houses. Every week new visitors are arriving in the resorts. Holding open houses on a regular basis enables more visitors to see your house for sale.
2. Vacation renters are potential buyers.
Many communities within the resorts, such as KaMilo at Mauna Lani Resort, allow for vacation rentals. Indeed, using your home as a vacation rental is a great way to offset the cost of your investment. People who seek out vacation rentals in Mauna Lani Resort do so because they love this resort over other nearby resorts. They love strolling around the Kalahuipua’a fishponds, dining at the Shops at Mauna Lani, and the privacy and luxury found within this exclusive resort.
Simply put, people are vacation renting in Mauna Lani because they like the resort. It’s been my experience as a residential developer and real estate agent that after people do some initial sight seeing, they settle down in their vacation rental and start looking around the neighborhood as a potential place to live. This leads me to reason #3 why it’s important to hold an open house.
3. Buying a home is an emotional experience
This is where holding open houses becomes key to selling your resort home. People on vacation in Mauna Lani are strolling and driving around the neighborhood. While out exploring and enjoying the community a home might catch their eye. If your Realtor is holding an open house on a regular basis, it’s easy for potential homebuyers to stop in and see if the property is right for them.
While most homebuyers start their house hunting search online, they still want to see and feel what a home is like in person. Buying a home is an emotional event. Buying a vacation home in a community the family visits year after year is also emotional. When selling your resort home, it’s better for your Realtor to interact with potential buyers in person on location than via the phone when they are back on the mainland. Holding open houses regularly ensures that more people can see your property first hand and fall in love with it in person.
As a Realtor focusing on Hawaii resort homes, I have several listings in KaMilo and hold more open houses in KaMilo than any other real estate agent on island.
If you have questions about listing your Kohala Coast resort property or buying a resort home, give me a call today at (808) 674-7576.